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Linda Powell, Senior Manager of Press Relations for the Remington Arms Company, Inc. in Madison, North Carolina, had a dilemma on her hands. She had just gotten the shipment of her beautifully designed and printed press kits for Remington’s annual Shot Show – the company’s premier press event – when she got word that there would be numerous additional new products to be launched at the event.
Any manufacturer can relate to this situation. A product changes price, an item is discontinued, a new line emerges. But Powell was in a crunch and time was of the essence.
“I thought it was a hopeless situation and I kept imagining the costs involved to re-do the kit from scratch. But the late product announcements were key to the strategy and it was imperative that they be seamlessly included in the press materials,” Powell recalls.
Not sure what to do, she phoned Kevin Talbot at KRT Communications, her design and branding consultant for over 10 years. Kevin assured her that he could find a way to resolve the problem. Kevin turned to AGS, with whom he had a relationship for decades, and was confident they could help. He was right.
Between Kevin’s design expertise and AGS’ printing solutions, they collaborated on a seamless insert that could be adhered to the rear cover of the press kit, virtually without detection.
“It was brilliant. I, along with my company, was impressed with the solution. The insert was easily attached and allowed Kevin to continue to bring the design concept all the way through the entire kit. And it was completed in time for the Shot Show,” Powell said.
Powell estimates that the company saved at least $10,000 - $12,000 with the maverick idea. And the praise! “My company kept patting me on the back, but I had to say that it was a true team effort. It is a case of client, creative and printer thinking together to make it work. I am grateful to Kevin and AGS for their perseverance in making this work.”
Asked why she uses vendors literally hundreds of miles away, Powell’s answer was simple – relationships. “I have a great deal of respect for the working relationships that have developed over the years. And that translates into trust, a real key of doing good business.”
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