Printers, Digital, Printing, On-Demand - Associates Graphic Services

Case Studies: KRT Communications

KRT Communications works with clients all over the country creating and developing their brand identities and visual communications. Like any good agency, KRT works with a network of vendors. But it only uses one printing solution provider – AGS Printing.

“I’ve worked with AGS for over 10 years. It is almost like we went to different schools together when it comes to business styles,” Kevin Robert Talbot, creative/manager of KRT, says. “Reputation is everything in my industry and AGS helps with my clients' perception of my shop and what type of service we provide. AGS is super-responsive to our needs and their customer service is fantastic. They stay on top of the job and their production scheduling is top-notch. They guarantee to meet deadlines if I get my files to them on time. They also let me know when our job is going to press so I can make sure everything turns out perfect.”

While KRT works with all sizes of clients, it was on a project for W.L. Gore, a Fortune 100 company, that the AGS talent pool was invaluable. The branding piece they wanted required a concise construction that infused creative talent with some rigid limits.

“Karen Keenan, AGS Director of Marketing, was a global brand manager for a Fortune 100 corporation and her influence in how to keep the branding uniform and within the guidelines was invaluable. We were able to introduce fresh ideas while keeping the boundaries. Karen’s input allowed us to translate our design concepts into a finished printed piece that the client loved. That experience was priceless,” Kevin stated.

KRT sometimes gets asked to use a client's designated vendor. They graciously comply – except when it comes to print work. They insist on using AGS Printing. “Things have changed in our business and clients do their own price shopping. If the difference is nickels and dimes, AGS gets the job every time. If price is a major issue, AGS will work with me in order to keep control of the job. We are responsible for the creation of these designs and we like to see it followed through to execution. AGS gets the job done every time,” Kevin concluded.

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