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WILMINGTON, DE. March 2006 – The return on investment of targeting your customers on a 1 to 1 basis is no secret to the competitive racetrack and casino market. Associates Graphic Services (AGS) understands this like no other printer in this market and satisfies this increased ROI by supplying variable data driven printed materials on its new Xerox iGen3™ Digital Production Color Presses.
AGS is using its new iGen3 presses to add impact to printed pieces that increases response rates and sales. It’s not just the initial campaign that gets this personal treatment. According to Karen Keenan, Director of Marketing for AGS, "It's the entire experience we help our customer's deliver by providing completely personalized materials – driven by database information – that takes each individual's preferences into account to deliver the right offer at the right time. For example, if it’s known an individual only plays slots, they might not want to receive an offer promoting the racetrack”. This ability to differentiate offers to precisely target potential customers is how you reduce the cost per contact and increase revenues.
“We’ve come a long way in the last 8 years”, said Dave Zamorski, VP of Digital Operations. We took our best client and converted them from an entirely conventional print production process to an entirely digital one. In this process our customer found that they sold more product while producing fewer pieces, so they actually increased their ROI going to a digital environment despite an increase in the per piece cost." This type of result has been documented over and over.
In addition to the variable data and personalization printing, AGS offers a comprehensive list of services such as mailing, fulfillment, and online ordering that saves time and costs for their clients who want to gain a competitive edge by capitalizing on the latest trend or quick turnaround of a marketing campaign.
AGS has been producing work for the Racetrack and Casino market since 1998 when it installed its first Xerox DocuColor 2060 and two Xerox DocuTech 135 black and white machines. Today they boast the most versatile and expansive array of digital and conventional equipment in the region with three color digital presses, three new black and white digital machines, two Heidelberg 6-color presses, and a host of smaller presses.
AGS has been a leading provider of printed material and digital printing for over three decades. AGS focuses on the short to middle-run print marketplace. Services include electronic pre-press, digital printing, commercial printing, variable data marketing programs, mailing and bindery services.
Customer Contacts:
For more information about Xerox iGen3 Digital Production Press, visit www.xerox.com/iGen3 or call 800-ASK-XEROX.
Media Contacts:
Neil Fagenbaum, Xerox Corporation, 585-422-4456, Karen Keenan, Associates Graphic Services, 302-656-4500 x113.
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“I’m in search of the holy grail.”
Dave Zamorski: 30 years in the industry
Chief Operating Officer
Click here to view bio
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Associates Graphic Services
100 Rogers Road, Wilmington, DE 19801
Phone: 302.656.4500
Toll-Free: 800.966.4501
Fax: 302.656.4890
Email Us Here
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